NEW PRODUCTS
How does a company successfully innovate and develop a new product, either in a crowded market or an innovation new to a market?
This course provides an understanding of the latest concepts in innovation and planning. The focus of the course is how to identify customer needs and use customer needs as a driver for innovation. Participants will learn how market situation impacts the new product development process and how to deal with innovation in both an existing market or a create a new market with a unique innovation. You will gain a better understanding of how to manage innovation for competitive advantage.
SKILLS GAINED FROM COURSE:
New product idea generation and evaluation
COURSE PROFESSOR
LUC WATHIEU
New Products and Innovation / Nationality: Belgium
Academic: Teaches at Georgetown. Taught for Harvard, HKUST, U. of North Carolina
Corporate: Training/Consultant/Case writer for Apple, TiVo, Tchibo, and Intelliseek
PROGRAM
COURSES
LEADERSHIP
What is leadership and what impact does it have on your firm?
MARKETING
What is marketing, and how can marketing help entrepreneurs and established companies achieve sustainable competitive advantage?
SUPPLY CHAIN MANAGEMENT
What is the supply chain and how will it help/hurt my business?
MANAGING
INFORMATION SYSTEMS
How can a company better use information and technology to its advantage?
SOCIAL
ENTREPRENEURSHIP
FINANCE
INNOVATION AND
NEW PRODUCTS
How does a company successfully innovate and develop a new product, either in a crowded market or for an innovation new to a market?
BUSINESS CAPSTONE
How does a company establish and manage a company in a competitive market?
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